Claude Master Guide

Learn the foundations, choose your setup, and apply Claude to practical marketing and sales work.

Find your starting point

• Understand the core concepts
• Choose the right setup
• Follow a practical workflow

Part 1: Foundations

1. Claude Skills
2. Claude Cowork
3. Claude Code
4. CLAUDE.md

Part 1 explains what each core layer does and when to use it.

Agent systems

5. MCP and connectors
6. The agent loop
7. Context engineering

These chapters explain access, multi-step work, and context.

Part 2: Comparisons and decisions

Use these chapters after the fundamentals to choose the right setup.

8. Claude Chat vs Cowork vs Code vs Skills
9. Projects vs CLAUDE Files vs Skills
10. Cowork vs Claude Code for Marketing

Part 3: Practical use cases

Sales and lead generation

• AI SDR with Claude + Sales Navigator

Content and distribution

• LinkedIn Content System
• Remove AI Slop from Your Writing

Creative production

• Claude Code Motion Graphics
• Turn Claude Into a Motion Design Studio

Search and discoverability

• SEO, GEO and AEO with Claude

Knowledge and strategic thinking

• LLM Wiki Setup Guide (Karpathy Pattern)
• Claude Can Watch YouTube Now

Funnel building

• Funnel Building with Claude

Skill library

Useful External Skills: task, prerequisites, compatibility, and review status.